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Matt Iseman The New Celebrity Apprentice Week 4

Matt Brings Home a Second Win for the Arthritis Foundation in Week 4 of The New Celebrity Apprentice

It’s been a stellar run for Matt Iseman thus far on The New Celebrity Apprentice! As many of you know, Matt is fighting for the Arthritis Foundation as his charity of choice and we couldn’t be more thrilled to have his support. You can check out previous highlights of Matt’s efforts thus far on our website, but in the meantime, let’s dig in to what happened this week!

The teams’ first assignment of the week was to market a new snack product for health-food brand Lorissa’s Kitchen. The teams were judged on audience engagement, brand messaging, and creativity of theme concept.
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