As you’re reading this blog, or if you’ve visited the Arthritis Foundation website today, you may have noticed we look a bit different. Today we’re entering a new chapter in our organization’s evolution – as we publicly unveil the Foundation’s Champion of Yes brand.
While we are celebrating the unprecedented opportunities this transformation brings, we also recognize that there is much work to be done.
With the support and leadership of our staff, volunteers and community, our new brand is going to help the Arthritis Foundation – and the mission we’re committed to – stand out more than ever before. But it is our hard work and unwavering commitment that will continue to make an impact on the lives of the more than 50 million Americans who have arthritis.
Our new look and feel will show the world that we’re united, consistent and in touch with the changing times. However, it’s our tools and resources; advocacy efforts and cutting-edge scientific discovery that will help us change lives and find a cure. Our new way of talking about who we are and what we stand for will underscore our attributes: that we’re bold, brave, expert, ever present and all-in, and our dedication to truly living those attributes will help us create moments of Yes in people’s lives and increase access to care for our community.
Over the past year, we’ve conducted a lot of research, heard many voices and ideas, evaluated our challenges and considered possible solutions. I want to express my sincere gratitude to everyone who has helped shape this tremendous transformation at the Arthritis Foundation – the many staff and volunteers who are dedicated to our organization’s mission. Our passion and pledge to a cause that is growing each day in importance is even stronger today. We are committed to saying Yes in the face of No, and to helping those who live with arthritis do the same. We won’t reach our destination overnight, and there’s still a lot more work to do, but I’m confident our efforts will help us conquer arthritis – and now I encourage every member of our community to make the most of this milestone and help move us forward.
For starters, we’d love for you to watch our short video below to learn more about what it means to be a Champion of Yes, and then to tell us how you, yourself, are a Champion of Yes! Tell us about the things you’ve had to say No to because of arthritis, and what you’ve done to overcome those challenges and turn them into moments of Yes. Tell us about your tips and tricks for living better with arthritis. Tell us about your accomplishments, what you’re proud of, and how YOU say Yes.
Thank you for supporting the Arthritis Foundation and our community – and for being a true Champion of Yes!
P.S. – Please be sure to explore the rebranded arthritis.org, where our powerful new look and feel really comes to life!
– Ann Palmer, Arthritis Foundation President & CEO